Media and The Agenda Setting Theory - 1337 Words

According to the Canadian Charter of Rights and Freedoms, section 11d, the accused is â€Å"to be presumed innocent until proven guilty according to law in a fair and public hearing by an independent and impartial tribunal† (Canadian Charter of Rights and Freedoms, 1982). Despite the right to one’s innocence preceding a fair and public trial, the indicted typically receives mass media coverage, making the individual susceptible to the opinion’s of the public. This is especially true in the case of a renowned individual, such as a celebrity or politician. The media’s coverage of the news, prior to a fair hearing, results in public scrutiny of subjects. Media involvement generates public uproar, frequently resulting in the condemning of the accused preceding their right to a fair trial as stated in the Canadian Charter of Rights and Freedoms. Not only is an individual’s right, according to the charter, to be presumed innocent jeopardized by the media but also their assumed right to a private life is put into question. Agenda Setting Theory Agenda Setting Theory refers to the media’s ability to influence the significance of topics to the public. Agenda setting allows for the establishment of public awareness to issues made relevant by media. There are two assumptions underlying the agenda-setting theory (McCombs Shaw, 1972). Firstly, the media’s portrayal of an event does not necessarily reflect reality; rather the media filters and shapes the news. Secondly, the infiltration ofShow MoreRelatedAgenda Setting Theory And Social Media1317 Words   |  6 Pages2015 Agenda-Setting Theory and Social Media The agenda-setting theory states that the media influences what people choose to think about. The theory emerged from communication studies and focuses on mass media and setting the public agenda. In the seminal article, McCombs and Shaw (1972) found a high correlation between media agenda and the public agenda through content analysis of a local election. The theorists wanted to discover what types of people are most susceptible to the media agenda throughRead MoreThe Agenda Setting Theory Of The Mass Media1033 Words   |  5 Pages Theory Overview Agenda setting theory is the hypothesis done by Shaw and McCombs, stating that the mass media has the ability to transfer the importance of issues on their news agenda to the public agenda. This theory contrasted with the selective exposure hypothesis which held that people only attend to stories which confirm their world view. The theory had two attractive features, one it reaffirms the power of the press and second it maintains individual freedom. Also it is represented a backRead MoreAgenda Setting Theory And Social Media s Influence2238 Words   |  9 Pages Agenda Setting Theory Social Media’s Influence Alicia Murray Kennesaw State University Abstract The creators of the agenda setting theory, Dr. Maxwell McCombs and Donald Shaw, say that Watergate is the most faultless example of how the agenda setting theory can heavily influence the mass media. The Watergate issue caught fire after months on the front page of The Washington Post because McCombs and Shaw believe that the â€Å"mass media have the ability to transfer the salienceRead MoreThe Agenda Setting Theory On The Public Agenda1076 Words   |  5 Pageshistory of the agenda-setting theory goes back over 50 years to when it was introduced in a 1972 edition of Public Opinion Quarterly by Drs. Maxwell McCombs and Donald Shaw. It was first developed as a means of studying the 1968 American presidential election as it relates to the most important issues determined by the news media and the most important issues determined by the 100 residents of Chapel Hill, North Carolina (McCombs Shaw, 1972). Still relevant today, the agenda setting theory explains theRead MoreAgenda Sett ing Theory Of The United States Government And Its 300 Million Inhabitants Essay1742 Words   |  7 Pageschannels, including politics, interpersonal communication, and the mass media.   How does a specific item gain or lose momentum in this discussion?   Agenda Setting Theory attempts to describe the forces dictating the perceived importance (salience) of specific issues, occurrences, or values by individuals (McCombs Shaw, 1972, p. 177; Shaw, McCombs, Weaver, and Hamm, 1999, pp. 2-4). Agenda Setting Theory describes how the mass media affect the public salience of issues, especially those of politicalRead MoreMedia s Effect On Society1084 Words   |  5 PagesOver the years media has had an intense effect on society, an effect so immense we don’t even notice its presence sometimes. Media is crucial to any society; we are all surrounded by media. Each and every day people interact with media of many forms. Media is generally defined as being a channel of communication. We as a society absorb media from a wide variety of forms such as television, radio, magazines, newspapers, billboards and the internet. These are referred to as ‘mass’ media, because theyRead MoreThe Trial Of Simpson : An Agenda Setting Analysis1508 Words   |  7 PagesAn Agenda-Setting Analysis Mariah Short University of Kentuckyâ€Æ' The Trial of O.J. Simpson: An Agenda-Setting Analysis During the infamous O.J. Simpson trial the television news media was ever present. Placing the trial as a top news story set in motion the idea that this trial was an important issue. However, the television news media was not successful at determining whether O.J. was guilty or not. For this reason, the O.J. Simpson trial is an excellent example of the Agenda Setting Theory. ThisRead MoreCommunication Theory : The Agenda Setting Theory1326 Words   |  6 PagesCommunication Theory Case Study Vidya Naidoo 5073 Communication Design Theory - Assignment Two Introduction: In this case study I will be analysing the Agenda Setting Theory of Communication proposed by Maxwell McCombs and Donald L. Shaw in 1972 in relation to the Cosmopolitan Australia magazine cover, Katy Perry issue 2014. Analysis of communication theory: The agenda setting theory by Maxwell McCombs and Donald Shaw states that the ideas of the public in the modern world are constructedRead MoreThe Theory And Magic Bullet Theory767 Words   |  4 Pageswith, throughout the semester in Mass Communication Theory and Research we’ve discussed various research theories; however, the two theories that interest me were the agenda setting theory and magic bullet theory. I choose these two theories specifically because they both focused on how the media is the core and how it can immensely affect audience’s perception and behavior towards the media. First, The Agenda Setting Function of the Mass Media, it was first put forth by Maxwell McCombs and DonaldRead MoreDiscuss The Stakeholders Organizations And People Who Are Impacted By The Public Policy932 Words   |  4 Pageslevel (Executives) interacts with the Congress to get their policy proposal placed on the congressional agenda. At the state level they have their own agenda priorities, and these priorities will affect how states act in the federal system, attempting to influence the federal agenda in pursuit of state-level goals. The emerging literature about states’ impacts on internal and external agendas demonstrates the importance of challenging accepted views of the interactions between federal levels. This